Branding and Customization

BRANDING AND CUSTOMISATION "To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent." - Morris Hite, quoted in Adman: Morris Hite's Methods for Winning the Ad Game, 1988

Picture a Customer transacting on your website. Typically many of them are not used to the new medium, and are slightly sceptical about the rpocess. It is important to ensure that the online purchase experience is smooth and frictionless. Most Payment Gateways however pose an additional problem of branding. Typically a Customer travels from the Merchants website to the Payment Gateway server, where the Customer is presented with a Pay Page that looks completely different from the pages of the Merchants website. This increases the chances of your Customer discontinuing the transaction. Most customers do not want to be shunted around from website to website during their purchase process.

Transegate is the only Payment Gateway which provides complete customisation of all the Payment pages. As a Merchant, you can modify the look and feel of the page, colours, header images, fonts etc, all from your Merchant Backoffice Interface.

Complete branding and Customisation offers the following advantages to you :
» Increased brand recognition with your Customers
» Smoother, and Frictionless transaction experience for your Customers
» Your customers will not perceive any change in the flow of transaction